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Through her volunteer work she met many industry professionals, and she eventually landed at Arista, and the rest is history. Like most, she started working as an intern for free where she assisted in rolling out Alan Jackson’s first release.
When she started at Arista, only 13 people worked there and the only artists they had signed were Alan Jackson, Diamond Rio, Pam Tillis, and Asleep at the Wheel.
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As time went on, Arista ended up working with some of the most iconic artists of the 90’s country era including Brooks and Dunn. While working at Arista, Rhonda got to think out of the box and be super inventive when it came to promoting her artists.
At that point there was no right way of doing things, so whatever worked, worked.
When asked about her greatest accomplishments, a promotional tactic she came up with for Brooks and Dunn came to mind. Being one of the youngest people at Arista, Rhonda had a different view of artist promotion because she knew what would get young people in